Join The Movement

Become a Member


Becoming a member reflects a belief that downtown is worth investing in. That it should be cared for, activated, and continually reimagined. That we each have a role in shaping a place that feels alive, inclusive, and distinctly ours.

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Design & Placemaking

Creating a sense of place through wayfinding, beautification, and improved safety and accessibility.

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Growth & Development

Working with local and regional organizations to bring new businesses and resources to downtown Grand Rapids.

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Business Support

Providing resources to current downtown businesses to support their success and growth.

Building Belonging

Expanding a sense of belonging downtown through special events and enhancing community spaces.

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Strengthening Partnerships

Strengthening relationships across partner organizations to unite public and private energy around visible progress downtown.

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Promoting Downtown

Promoting downtown and highlighting our creative business community through coordinated campaigns.

Membership Supports the Everyday Work of Our Mission

Join as a Founding Member

Becoming a member reflects a belief that downtown is worth investing in- that it should be cared for, activated, and continually reimagined. Be among the first to shape this new era for our downtown.

Black and white logo with stylized mountain peaks and a cross in the middle
A vertical black and white design with a central black stripe bordered by white, featuring a minimalist, symmetrical pattern.

Additional Giving Opportunities

As a nonprofit organization, the Downtown Alliance offers opportunities for tax-deductible giving.

We welcome conversations about planned gifts and other impactful ways to give, including appreciated stock, IRA rollovers, and legacy contributions.

If interested, contact Chris to get started.